“Think about the lives you are going to change”: egg donors’ narratives on blogs hosted by commercial recruitment agencies and fertility clinics
Egg donors may face substantial health risks, making it essential that they receive comprehensive information to ensure valid informed consent. Additionally, altruistic narratives reinforce traditional gender norms, which may shape perceptions of who is seen as a ‘suitable’ donor. In light of these challenges, this study examined in what ways egg donor narratives are represented in blogs on websites of commercial recruitment agencies and fertility clinics. A thematic analysis of 43 blogs revealed four major themes: ‘Bloggers encouraging others to donate’, ‘The recipients as the focus points in bloggers’ stories’, ‘Bloggers constructing their identity’ and ‘Nothing negative to say about agencies and/or clinics’. The findings show that bloggers internalised and reinforced an altruistic, gendered and economic discourse. While further research is needed, this study offers valuable insights into the ways egg donor narratives are represented on commercial recruitment agencies and fertility clinic websites.
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