Corporate Social Responsibility (CSR) en de invloed ervan op consumenten
In the face of growing worldwide interest in Corporate Social Responsibility (CSR), this paper explores consumer perceptions related to CSR. CSR has been defined as a company’s status and activities with respect to its perceived societal or stakeholder obligations (Bhattacharya & Sen, 2004). The study investigates whether receiving information about CSR policies can influence consumers’ perceptions and their evaluation towards corporate social responsible companies.
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