Welke factoren beïnvloeden de jobadvertising strategie? Empirisch onderzoek in twee servicegerichte sectoren

De Beck

"The smartest business decision you can make is to hire qualified people. Bringing the right people on board saves you thousands, and your business will run smoothly and efficiently."- Brian Tracy

Door de economische crisis, de toegenomen automatisering en de verminderde budgetten wordt het steeds belangrijker om op een efficiënte manier de meest geschikte kandidaten aan te werven. Dit zal de dag van vandaag op een compleet andere manier gebeuren; zo worden er steeds minder en minder jobadvertenties in de krant geplaatst en worden sociale media zoals Facebook, Twitter en LinkedIn een veelgebruikt rekruteringsmedia.

Bedrijven zullen gebruik maken van labels zoals 'werknemer van het jaar' of 'great place to work', en rekruteringsevenementen zullen op een efficiënte manier de bedrijfscultuur naar boven schuiven. That's right, the war for talent has begun!! Employer branding slaagt de klok, waar de focus voornamelijk ligt op credibiliteit creëren, en vertrouwen uit te stralen. Het inzetten van de eigen werknemers in deze strategie wordt dus cruciaal. Zo zullen bijvoorbeeld video testimonials gemaakt worden, en zullen getuigenissen uitgeschreven worden. Kortom, de hele mediamix zal veranderen. Buiten deze interessante onderwerpen worden ook de inhoud van deze jobadvertenties, de frequentie hiervan en de look & feel van het hele gebeuren besproken in deze thesis. Een verrijking voor elk bedrijf dat wil aanwerven, of elke werkzoekende die inzicht wil krijgen in de strategiën die bedrijven hanteren. Een must om te lezen!


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